Top 8 Best Etsy SEO Tools to Grow Your Sales Fast

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Last Updated: 2 weeks ago

If you’re selling on Etsy and wondering why your beautifully handcrafted llama-shaped candles aren’t getting noticed, it’s probably an SEO thing.

But don’t worry — we’ve rounded up the best Etsy SEO tools to help your shop get seen without sacrificing your sleep (or your sanity).

So, what are they? Let’s check them out.

Best Etsy SEO Tools Every Seller Should Try

There are at least 5 of the best Etsy SEO tools worth considering and trying. Each one offers great features and insights to help you grow as a seller.

1. eRank

Think of eRank as that overly organized friend who color-codes their closet and knows what’s trending before it trends.

It gives you keyword suggestions, competitor tracking, tag ideas, and even tells you what customers are searching for right now. Perfect for Etsy newbies and seasoned sellers alike.

erank home

Try eRank

eRank isn’t just a keyword tool—it’s basically your Etsy business dashboard. Yes, it tells you which keywords are hot and which ones are duds, but it also shows:

  • Search volume + competition score – So you don’t waste time targeting keywords 500 shops are already using.
  • Tag audits – Tells you if your tags are actually doing something or just taking up space.
  • Listing grades – Like getting a report card, but for your product listings.
  • Trend tracking – Find out what people are searching this month, not last year.

⚡ Pro tip: eRank even gives insights by country, so if you're targeting U.S. vs. U.K. buyers, you can customize your strategy accordingly.


2. Marmalead

Marmalead is one of the OG Etsy SEO tools that actually understands how Etsy search works.

marmalead etsy

Marmalead focuses on real shopper data, so you can see which keywords actually convert, not just look pretty. Plus, the interface feels like talking to a friendly robot who knows everything about Etsy SEO.

What makes it awesome?

  • Real-time shopper data – This isn’t guesswork. It’s based on what real buyers are doing on Etsy.
  • Keyword comparison tools – Helps you pick the better keyword between “plant pot” and “planter” (yes, that matters!).
  • SEO grading system – Your listings get scored for keyword usage, pricing, shipping, and more.
  • Pricing guidance – Shows you the pricing range of similar products so you don’t undercharge (or overprice and scare people off).

☝ Good to know: Marmalead leans more on premium features, but many sellers say it pays for itself once you use the keyword strategies correctly.


3. Sale Samurai

Sale Samurai feels like the Etsy SEO version of a spy gadget. You plug in a keyword, and boom—you get everything from search volume to competition level to long-tail variations.

sale samurai etsy

The long-tail keyword suggestions help you rank for terms people actually use. Great if you want to slice through Etsy's SEO competition like a samurai sword.

  • Chrome Extension – See keyword data directly on Etsy while browsing. Super handy!
  • Competitor lookup – Peek at what top sellers are doing and reverse-engineer their strategies.
  • Long-tail keyword suggestions – Perfect for getting found in more specific searches like “boho plant pot for shelf.”
  • Trends and demand stats – Helps you validate if an idea is worth turning into a product.

☝ Important: Long-tail keywords are your secret weapon for standing out. Sale Samurai makes it easy to find ones that actually get searched but aren’t overcrowded.


4. Alura

Alura is basically your personal Etsy assistant—minus the coffee runs. It combines research, SEO, and productivity tools into one friendly interface. It’s like having a digital assistant who’s obsessed with Etsy.

alura etsy

Alura  helps with product research, keyword optimization, and even provides listing score suggestions. The layout is simple, the insights are solid, and it’s perfect for sellers who want less guesswork and more results.

  • Listing helper – Gives you live feedback while creating listings (e.g., “Hey, your title is too long!”).
  • Keyword finder – Includes both broad and long-tail terms, so you can build a balanced tag strategy.
  • Product research tool – Lets you analyze top-performing products in your niche.
  • Email tools – Helps you stay in touch with customers (because reviews and repeat buyers matter for ranking!).

✨ Underrated gem: Alura also has a listing saver tool to help you reuse top listings or duplicate them for similar products—great for saving time if you sell variants.


5. Everbee

Everbee is like a business psychic that whispers things like, “Hey, this candle design made $3,000 last month”. It’s all about product intelligence and revenue estimation, so you know what actually sells before you dive into production.

everbee home

Try EverBee

With product analytics, estimated revenue, and keyword tracking, it gives you the insights you need to work smarter, not harder. Kind of like having Etsy’s secret sauce in your back pocket.

  • Revenue estimator – Shows how much a listing is making per month (yes, seriously).
  • Search volume + keyword analytics – Gives you real data on what shoppers are typing in.
  • Competitor research – Peek into any shop’s best-selling items and tags.
  • Chrome extension – Adds a sidebar to Etsy listings so you can analyze products on the fly.

⚡ Seller tip: Use Everbee to validate ideas before launching a new product. No more guessing games—just data-backed decisions.

Read Also: eRank vs. EverBee


6. EtsyHunt

EtsyHunt is like your Etsy trend radar—it tracks what's hot, what's fading, and who's crushing it in your niche. It's ideal for sellers who want to stay a step ahead of the competition.

ehunt esty hunt

EtsyHunt shows you which products are trending, what keywords are hot, and how your competitors are doing. If you’re all about staying ahead of the curve, this one’s a solid pick.

  • Trending keyword tool – Helps you ride the trend wave before it peaks.
  • Top seller discovery – Find out what your niche leaders are doing right.
  • Niche finder – Helps you spot untapped markets within Etsy.
  • Product spy – Track competitor listings, pricing, and keywords.

⚡ Pro tip: Great for seasonal sellers (think: Halloween, Christmas, Valentine’s) who want to prepare for trends months in advance.


7. KeySearch

While not Etsy-specific, KeySearch is still one of the best Etsy SEO tools if you’re thinking big—like blogging, Pinterest marketing, or driving traffic from Google.

keysearch

It is a more general SEO tool that’s super helpful if you're cross-listing on blogs, Pinterest, or running your own website alongside your Etsy shop. It’s like your SEO Swiss Army knife.

  • Keyword research – Find keywords that can boost your Etsy traffic from outside sources.
  • Difficulty checker – Avoid highly competitive terms that are impossible to rank for.
  • SERP analysis – See who’s ranking and why (great for writing product descriptions that Google likes).
  • YouTube keyword tool – Perfect if you're creating product videos or tutorials.

☝ Why it matters: Etsy SEO is great, but external traffic can seriously boost your visibility and sales—especially during slow seasons.


8. Google Keyword Planner

Old but gold. Google’s Keyword Planner gives a bird’s-eye view of keyword trends across the internet. While it’s not Etsy-specific, it’s still super helpful for brainstorming product ideas and finding keywords with real-world search volume.

Google Keyword Planner isn’t flashy, but it gets the job done. And hey—it’s free! While it’s more “Google-world” than “Etsy-world,” it’s useful for:

  • Idea generation – See what people are searching for in the real world.
  • Broad keyword trends – Great for identifying product angles (e.g., “eco-friendly gifts” or “personalized Christmas decor”).
  • Seasonal spikes – Find out when interest rises for your niche, so you can list early and stay ready.
  • Location-based targeting – Useful if you’re targeting certain countries or cities.

⚡ Quick tip: Pair this with a tool like eRank or Marmalead to validate whether those Google keywords also perform well on Etsy.


Final Thoughts

Each of these tools has its own superpower, but the real magic comes when you combine them strategically. Some are better for deep research (like Everbee and Sale Samurai), others for on-the-go decisions (like Alura and EtsyHunt).

Read Also

If you’re serious about growing your shop, investing in at least one or two of the best Etsy SEO tools can save you hours of frustration—and unlock insights you didn’t even know you needed.